Introduction | Philosophy | Branding Process | Creative

Branding Process—Market research

   —Client consultation
   —Market research
   —Brand development
   —Brand implementation
   —Brand management

After immersing ourselves in our client’s culture, we continue our 360-degree review of the business environment. This may include internal research to determine the degree of organizational buy-in to the company mission and vision and any proposed changes. We look at consumers’ needs and perceptions and then review the competition to see how it approaches and attempts to satisfy these needs. We also look at the marketplace in general for emerging trends and pitfalls.

When our research brings us full circle, we have gathered the information necessary to identify our clients’ unique offerings and benefits. Upon request, we can prepare a strategic brief that identifies strengths, weaknesses, opportunities and threats. Even without a formal brief, we begin to develop a customized branding strategy that capitalizes on strengths, speaks clearly to market needs, and differentiates the brand from its competition.