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The Eight Specialties of the Brandinghouse

All Things Branding

At the Brandinghouse you get all original work, no clipart, no stock photography. And you work directly with the man doing all of the work, so nothing gets lost in translation.

Ready For A New Logo?

For over 35 years, I’ve been creating logos for companies, and I strive to make each one as unique as the product, service or organization it represents. It all starts with a conversation, I learn as much about the vision of the organization, its goals and aspirations. Then I research the competition, not just locally, but globally. I start to formulate a set of concepts that embody what will become the company’s visual identity.

When I present the first set of designs, there are usually at least five completely different options to choose from. They range from the conservative concept all the way to the ones that are a bit on the wild side. I then ask the client to sit with the designs for a day or two, and come back to me with what they like & don’t like about the options.

Often they have a hard time deciding which one they like the most. Sometimes they like some elements of one design and some of another. That’s when I refine the next set of logos and incorporate their feedback. This is a very collaborative process that yields a final design that everyone is happy with.

The result can be a simple and clean logo, or a highly complex design, but all of the final logos are fully scalable and can be reduced to the size of a dime or enlarged the size of a building, all without losing any detail.

Learn more about my process.

Toby Maurer

I want your business…

  • To be unique

  • To thrive

  • To grow

  • To be seen

  • To be a source of pride

In short, I want your business so I can help it be everything you want it to be… And more.

I’ve been helping companies create and maintain their brands for over 35 years. From mom and pop start ups to Fortune 500 companies, I’ve worked hard to keep everything I do to be unique and on point to their narrative and vision.

If you’re looking for a big agency with lots of folks who will handle each of the different parts of your branding needs, you’re in the wrong place. But if you want one-on-one interaction with the person who can handle anything you need, then I’m your man.

If you’re ready to improve your branding efforts, let’s get together and discuss how I can help.

—Toby Maurer, Owner

Design:

  • Logo and Identity
  • Packaging
  • Print Collateral
  • Ad Creation
  • Signage
  • Prototyping
  • Hand Illustration
  • Technical Illustration
  • Kiosk Development
  • Vehicle Wraps

Photography:

  • Product
  • Lifestyle
  • Event
  • Landscape
  • Portrait
  • Fashion
  • Food
  • Architectural
  • Editorial
  • Fine Art

Website Design:

  • Design & Management
  • Information Architecture
  • Hosting Configuration
  • Cart Integration
  • Appointment & Booking Integration
  • Database Development
  • Search Engine Optimization
  • eCommerce Solutions
  • Membership and Subscription Solutions
  • Technical Support
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Corporate Identity Package

I offer a package designed specifically for companies looking to create a visual identity or rebrand an existing design.

The Corporate Identity Package is ideal for companies looking for a well designed logo that stands out from the crowd.

  • Naming exploration
  • Slogan creation
  • Logo design (8 Initial design comps and up to 4-revision cycles)
  • Business card design
  • Letterhead design
  • Envelope design
  • Social Media template (Instagram and Facebook)
  • Final logo in PNG, JPG, EPS and PDF formats
  • Final files as vector and raster formats
  • Style Guide
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Personal Branding

With social media playing such a crucial role in our lives these days, many have started creating a personal brand that they use to promote themselves online. Influencers especially have taken their own brands to all new levels.

The combination of a professionally designed logo that captures the essence of the person and their talents along with quality headshots, makes for a great foundation to start building an online presence that sets itself apart from the competition.

Personal Identity Package

This is ideal for those looking to create a unique and memorable logo and online presence.

  • Logo design
  • Business card design
  • Logo sticker design
  • Five-page website design
  • Social Media template (Instagram and Facebook)
  • 2-hour professional photo session
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Starting A New Venture

If you are getting ready to build a company from the ground up, you’re going to need as much help and you can get. Partnering with the right people as you get started can save you both an incredible amount of time and money.

Start Up Development Package

Get professional advice and experience that can save you thousands of dollars and untold amounts of lost time.

  • Naming exploration
  • Slogan creation
  • Logo design
  • Business card, letterhead and envelope design
  • Social Media template (Instagram and Facebook)
  • Corporate Style Guide
  • 10-page website design
  • E-commerce and Funnel design and integration
  • Environmental signage
  • Package design
  • Point of sale collateral
  • Promotional materials
  • 4 hours of business consultation

Package price depends on the amount of work to be done. Full-package pricing is available, or lower hourly rates can be offered when 3, 6 or 12 month retainers are in place.

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Retailer Power Package

Step up your game with an overhaul of your current product packaging and make it stand out with all new product photography on a redesigned website. Carry the new branding through on your Social Media and with your point of sale signage.

Sound like a huge endeavor? Let me take care of everything. I do everything in-house, so there isn’t any external coordination with designers, photographers or web developers. And I’ll work directly with your staff to coordinate everything so that it can happen with minimum disruption to your workflow.

If your company is already established but needs to consolidate and update your marketing, this package is for you.

  • Product photography
  • Package design
  • Website facelift
  • Print collateral redesign
  • Social media upgrade
  • Point of sale update
  • Signage redesign

Package price depends on the amount of work to be done. Full-package pricing is available, or lower hourly rates can be offered when 3, 6 or 12 month retainers are in place.

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A Manufacturer’s Secret Weapon

Most manufacturers have a Creative Director who works with outside professionals to create product packaging and marketing materials. Having multiple creative players means it can be difficult to ensure consistency as multiple projects are completed. Having a single creative partner means there is a better chance for all of the projects having a tight and cohesive look. 

And when that partner is involved in the prototyping and development of your product, there can be an even greater synergy that can save your company time and money while delivering a superior product. Take that one step further through your marketing and distribution and you can’t go wrong.

Industrial Power Package

If your company manufactures and distributes products, presentation is crucial. This package will give your team everything it needs to dominate your sector.

  • Package Design
  • Product photography
  • Website facelift
  • Wholesaler  collateral redesign
  • Catalog design
  • Direct mail campaigns
  • Point of sale materials
  • Vehicle wrap design

Package price depends on the amount of work to be done. Full-package pricing is available, or lower hourly rates can be offered when 3, 6 or 12 month retainers are in place.

Shirts and Merch

Aside from all of the branding I do, I also design apparel. Check out some of the pieces you can buy here on my website.

Let me know how I can help you…

The Brandinghouse Image + Culture + Design

The Brandinghouse

info@thebrandinghouse.com
Asheville, North Carolina

Past and Present Clients


 

Central US:

  • Alpine Bank
  • Coldwell Bankers
  • Bray & Associates
  • Home Trust Savings & Loan
  • Pepsi
  • Miller Beer
  • Coors Beer
  • Palisade Legends
  • Travelhost
  • US Fish & Wildlife
  • Aspen Mountain
  • Vail & Associates
  • Powdehorn Ski Resort
  • Colorado Discover Ability
  • Department of Veteran Affairs
  • VA/DAV
  • Holiday Inn
  • Colorado Inns
  • Adventure Bound River Expeditions
  • RockOn Climbing Equipment
  • Holistic Energy
  • Fellowship Church
  • Grand Valley Baptist Association
  • The Sleep Factory
  • Natalie Ames Real Estate 

East Coast:

  • ARC (Appalachian Regional Commission)
  • Isle of White School District
  • City of Hampton VA
  • City of Newport News VA
  • Duke Energy
  • VMA (Virginia Manufacturer’s Association)
  • Retail Alliance
  • Experience Hampton (City of Hampton VCB)
  • Carroll County, VA
  • Moog Foundation
  • Lee County, VA
  • Stratford Hall
  • PSS (Performance Support Systems)
  • ProStar
  • Suffolk Center
  • CNU (Christopher Newport University)
  • VECTEC
  • RCC (Rappahannock Community College)
  • VA State Senator John Miller
  • CHAR (Citizens for Hilton Area Revitalization)
  • Paula Dean
  • Unjury
  • Aer Corp
  • Ivy Farms
  • Universal Labs
  • Whitley’s Peanuts

North Carolina:

  • Mountain Valley Spring Water
  • Rocky’s Hot Chicken Shack
  • LaZoom Tours
  • Urban Escape Vehicles
  • Mountain Medical Arts
  • Bee & Bramble
  • J&A Construction Management
  • CLS Construction
  • Yam Yoga and Massage
  • Good For You Enterprises
  • Morgan-Keefe Builders
  • Element Tree Essentials
  • Mela Restaurant
  • Clark Communications
  • Summit Search Solutions
  • St. Luke’s Episcopal Church
  • Highland Title
  • The Fun Conspiracy
  • Adams Hendon Carson Crow & Saenger P.A.
  • Brock Law Firm
  • Phillip C Price Law Firm
  • Burt Langley Attorney at Law
  • Mediation Works
  • Rainbow Mountain Children’s School
  • Rainbow Mountain Foundation
  • Asheville Coffee Roasters
  • Yancey Home Care
  • Madison Home Oxygen & Medical Supply
  • Home Care Specialties
  • EMR Advocate
  • Joe Lasher Jr. Band
  • Carlton Architects
  • Treasure Keepers Antiques
  • Next Step Recovery
  • Rock Academy
  • Hangar Hall
  • Fluidity Project
  • Frozen Monkey Natural Shaved Ice

International:

  • NCR
  • JLL Commercial Real Estate
  • Global MD
  • Cognosante
  • GHATM (Global Health and Technology Management)
  • Piranha Golf
  • Verizon
  • Smithfield Foods
  • Marmot
  • HP
  • Foundation for Excellence in Mental Health
  • BaseFirma
  • The Littlest Golfer
  • Yahoo!
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